You can add a clickable link to your Snapchat story, but only if your account meets certain requirements

Adding a link to your Snapchat story lets viewers tap directly to a website, app, or other destination without leaving Snapchat. The feature is called Snap Links, and it appears as a small link icon or sticker that viewers can swipe up to follow. However, Snapchat restricts this feature to accounts that have been verified, have a large following, or have been approved through Snapchat's partnership program. If you don't see the link option in your story tools, your account doesn't currently have access.

The good news is that if you do have access, adding a link takes less than a minute. You'll use the link tool in your story editing screen, paste the URL, and choose how you want it to appear to viewers. Once posted, anyone viewing your story can swipe up on the link to follow it.

Key Takeaways

  • Snap Links are only available to verified accounts, accounts with large followings, or accounts approved through Snapchat's business programs.
  • If you have access, you add a link by tapping the link icon in your story editing screen, pasting the URL, and choosing how the link appears to viewers.
  • The link will appear as a sticker or interactive element that viewers swipe up to follow.
  • If you don't have access yet, you can request it through Snapchat's business tools or wait for your account to become may be able to access as it grows.

Check whether your account has link access

Before you try to add a link, open Snapchat and create a new story snap the way you normally would. Take a photo or video, or select one from your camera roll. Once you're on the editing screen with all your sticker and text tools visible, look for a link icon — it usually looks like a chain link or paperclip symbol.

If you see the link icon, your account has access and you can proceed to the next step. If you don't see it, scroll through all the available sticker options to make sure. Some accounts see the link tool in a different location depending on their Snapchat version. If it's still not there after checking thoroughly, your account doesn't currently have access to Snap Links. This doesn't mean you'll never get access — it means your account hasn't met Snapchat's current requirements yet.

Add the link to your story snap

Tap the link icon in your editing toolbar. A text field will appear asking you to enter the URL you want to link to. Paste or type the full web address, including the "https://" part at the beginning. Snapchat will recognize the link and may show you a preview of where it leads.

After you enter the URL, you'll see options for how the link appears to viewers. You can choose to display it as a sticker with text like "Tap to visit" or as a branded preview card that shows the website's name or image. Select whichever style fits your story best, then tap done or confirm. The link is now attached to that snap and will be live when you post it.

Understand what viewers see and how they use it

When someone views your story, they'll see the link element you created — either as a sticker overlay or as a preview card embedded in the snap. The exact appearance depends on which style you chose and what Snapchat is showing for that particular link. Viewers don't click the link directly; instead, they swipe up on the snap to follow it.

Swiping up is Snapchat's standard gesture for interactive elements, so viewers who are familiar with the app will know what to do. If the link leads to a website, it opens in the Snapchat browser. If it leads to an app, Snapchat will try to open that app on their phone. If they don't have the app installed, they'll be sent to the app store instead.

What to do if you don't have link access yet

If the link icon doesn't appear in your story tools, you have a few options. The most direct route is to check whether Snapchat offers a business or creator program you're may be able to access for. Snapchat's Snap Stars program and other creator partnerships sometimes grant link access as part of the benefits. You can explore these programs through Snapchat's business website.

Another option is to request access through Snapchat's support or feedback system. Open the app, go to Settings, and look for a "Send Feedback" or "Report a Problem" option. Explain that you'd like to use Snap Links and ask whether your account can be reviewed for access. Snapchat doesn't always respond to individual requests, but it's worth trying if you have a legitimate reason to use the feature.

If neither of those works, the most reliable path is to grow your account. Snapchat gradually rolls out link access to accounts that reach certain follower thresholds or engagement levels. There's no exact number published, but accounts with thousands of followers are more likely to gain access than smaller ones. Keep posting regularly and building your audience, and you may see the link option appear in your tools over time.

Common mistakes to avoid when adding links

Make sure the URL you paste is complete and correct. If you type it manually instead of copying and pasting, small typos can break the link. Test the link yourself before posting by viewing your story preview if Snapchat offers that option. If the link leads to a page that no longer exists or is broken, viewers will see an error when they try to follow it, which reflects poorly on your account.

Don't add too many links to a single snap or story. Viewers find multiple link stickers cluttered and annoying, and it can make your story feel like spam. Stick to one link per snap, or one link per story sequence if you're posting multiple snaps. Also, be transparent about where the link goes — if you're linking to a product, a sign-up page, or something that costs money, make that clear in your story text or caption so viewers know what to expect.

Frequently Asked Questions

Can I add a link to a story snap after I've already posted it?

No. You have to add the link before you post the snap to your story. Once it's live, you can't edit it to add a link. If you need to add a link, delete the snap and repost it with the link included. This is why it's a good idea to plan your links before you start creating.

What happens if I link to a website that has adult content or is unsafe?

Snapchat may remove your story or restrict your account if you link to content that violates their community guidelines. Avoid linking to sites with explicit material, malware, phishing, or anything illegal. Stick to links that are safe and appropriate for your audience.

Can I see how many people clicked my link?

If you have a Snapchat business account or are part of a creator program, you may have access to analytics that show link clicks. Regular personal accounts typically don't see this data. Check your account settings or business dashboard to see what metrics are available to you.

Do I need a special type of account to add links?

You don't need to pay for anything, but Snapchat does restrict link access based on account verification status, follower count, or partnership status. Personal accounts with small followings usually don't have access. If you run a business or are a content creator, you may be able to request access through Snapchat's business programs.