You can add a clickable link to your Snap Story using the link sticker, but only if your account meets Snapchat's requirements

To add a link to a Snap Story, you need a Snapchat+ subscription or a verified account. Once you have either one, open a snap you've taken or uploaded, tap the sticker icon (the square smiley face), find and select the link sticker, paste or type the URL you want to share, and post it to your story. When someone views your story, they'll see the link sticker and can tap it to open the URL in their browser.

If you don't have Snapchat+ or verification yet, you won't see the link sticker option at all. Snapchat restricts this feature to prevent spam and scams. The link sticker works on any URL — a website, a product page, a YouTube video, or anything else that has a web address.

Key Takeaways

  • You must have either Snapchat+ (a paid subscription) or a verified account to use the link sticker feature.
  • The link sticker is added during snap editing, after you've taken or uploaded your photo or video but before you post to your story.
  • Anyone who views your story can tap the link sticker to open the URL in their phone's web browser.
  • Links you add to snaps expire when the snap leaves your story, so the link only works while the snap is live.

Step-by-step: Adding a link to a snap

Start by taking a new snap or selecting an existing photo or video from your camera roll. Once you're in the editing screen (after you've taken the photo or before you post it), look for the sticker icon in the toolbar at the bottom. It looks like a square with a smiley face inside.

Tap the sticker icon and scroll through the sticker options until you find the link sticker. It typically shows a chain link symbol. Tap it to select it. A text field will appear where you can paste or type the full URL you want to share. Make sure the URL starts with http:// or https:// — Snapchat won't recognize incomplete web addresses.

After you've entered the link, the sticker will appear on your snap. You can move it around by dragging it, resize it by pinching, or rotate it if you want. Once you're happy with the placement, tap the arrow or send button to post the snap to your story. The link will be live as long as the snap remains in your story.

What happens when someone taps your link

When a viewer taps the link sticker on your snap, Snapchat opens their phone's default web browser and navigates to the URL you provided. They leave Snapchat temporarily and land on whatever webpage you linked to. If the link is broken or the page no longer exists, they'll see an error message instead.

Snapchat doesn't track clicks on links in stories the way some other platforms do, so you won't get a notification that someone opened your link. You also can't see how many people clicked it. If you need that information, you'd have to use a link-tracking service or check your website's analytics directly.

Getting Snapchat+ or account verification

Snapchat+ is a paid subscription that costs $3.99 per month on iOS and Android. You can find it in the app by tapping your profile icon, then tapping the Snapchat+ banner at the top. It includes the link sticker plus other features like custom app icons, exclusive filters, and priority support.

Account verification is free but harder to get. Snapchat verifies accounts for public figures, creators, and people with a significant following, but the exact criteria aren't public. If you think your account qualifies, you can request verification through your profile settings. There's no may provide Snapchat will approve it, and the process can take weeks.

Links that work and links that don't

You can link to almost any website — your personal blog, a product page, a YouTube video, a news article, a Spotify playlist, or a sign-up form. Snapchat doesn't block most URLs, but it does block links to competing social media platforms like TikTok, Instagram, or Twitter. If you try to add a link to those sites, Snapchat will reject it or remove the sticker.

Shortened URLs (like bit.ly or tinyurl links) usually work fine. However, if the shortened link redirects to a blocked platform, Snapchat may catch that and block it anyway. Test your link before posting to make sure it actually works and goes where you expect.

When links expire and how long they last

Links in your story are only active while the snap is live. Snapchat stories disappear after 24 hours by default, so your link will stop working after that time passes. If you delete the snap manually before 24 hours are up, the link dies immediately.

If someone saves your snap to their memories or screenshots it, the link sticker will still appear in their saved version, but tapping it won't work — the link only functions in the original story snap. This is intentional; Snapchat designed it this way to prevent links from being shared indefinitely.

Troubleshooting: Why you might not see the link sticker

If you're looking for the link sticker and can't find it, the most common reason is that your account doesn't have Snapchat+ or verification. Check your profile to confirm your subscription status. If you have Snapchat+ but still don't see the sticker, try updating the app to the latest version — Snapchat sometimes rolls out features gradually.

Another possibility is that you're using an older phone or operating system that Snapchat no longer supports. The link sticker feature requires a relatively recent version of iOS or Android. If your phone is very old, you may need to upgrade to use this feature.

Frequently Asked Questions

Can I add a link to a snap I've already posted to my story?

No. You have to add the link sticker before you post the snap to your story. Once it's live, you can't edit it to add a link. You can delete the snap and repost it with the link, but that will reset the timestamp and anyone who already viewed it won't see the updated version.

What happens if I link to a website that goes down later?

People who tap the link will see an error message from their browser saying the page isn't available. Snapchat doesn't check whether links are still valid — it just opens whatever URL you provided. If you know a link will expire or change, consider removing the snap before that happens.

Can I use the link sticker on snaps I send to individual friends?

No. The link sticker only works on snaps posted to your public or friends story. Direct snaps sent to individual people don't support the link sticker feature, even if you have Snapchat+.

Do I need Snapchat+ to view links in other people's stories?

No. Anyone can tap and open a link sticker, regardless of whether they have Snapchat+ or verification. The subscription is only required to add links to your own snaps.

Can I track how many people clicked my link?

Snapchat doesn't provide click tracking for story links. If you need to know how many people visited a page you linked to, use a third-party link tracker like Bitly or check your website's built-in analytics to see traffic from Snapchat.