You can change a Facebook page name through the page settings, and Facebook allows most changes immediately, though some restrictions apply
To change your Facebook page name, open the page, click the three-dot menu at the top right, select Settings and privacy, then Settings. In the left menu, find General and click Page name. Type your new name and click Save changes. The change takes effect right away for most pages.
Facebook does limit how often you can change a page name. If you changed it in the last 60 days, you will have to wait until that period ends before changing it again. This cooldown applies whether you changed it yourself or someone else with admin access did.
Key Takeaways
- Page name changes happen immediately through Settings, but you can only change once every 60 days.
- Your page URL (the web address) does not change automatically when you rename the page, so old links still work.
- If your page is verified with a badge, Facebook may review the name change to make sure it still matches your business or organization.
- All admins and editors on the page can see the name change in the page history, and followers receive a notification that the page was renamed.
What happens to your page URL when you rename
Your page's web address stays the same after you change the name. If your page URL is facebook.com/myrestaurant, it remains that way even if you rename the page to "My Restaurant — New Location". Old links people saved or shared will still point to your page.
You can change the URL separately if you want it to match the new name. Go to the same Settings menu, find Page address, and type a new URL. Facebook only lets you change the URL once every 60 days as well, and the new address must be available — you cannot use one that another page already claims.
Restrictions and things that block a name change
Facebook will not let you change a page name to something that violates its community standards. Names that include spam, misleading claims, or impersonation of a real person or organization will be rejected. The system checks this automatically when you try to save.
If your page has a verification badge (the blue checkmark), Facebook may review your new name before it goes live. This usually takes a few hours but can take longer. During the review, your page keeps its old name. If Facebook rejects the new name, you will see a message explaining why and can try a different one.
Pages that are part of a business or organization account have additional rules. If you manage multiple pages under one business account, each page name must be distinct — you cannot give two pages the same name.
How to change a page name if you are not the owner
Only people with admin or editor access to the page can change its name. If you have editor access but not admin access, you can still make the change through the same Settings menu. The page owner will see the change in the activity log but does not have to approve it.
If you have contributor access or lower, you cannot change the page name. You would need to ask someone with admin or editor access to do it for you, or ask the page owner to give you higher permissions first.
What your followers see when you rename a page
People who follow your page will see a notification that the page name changed. The notification appears in their feed or in the pages they follow section, depending on their settings. This is automatic — you cannot turn it off or hide the change.
The old name does not appear anywhere on the page after the change. If someone visits your page for the first time after the rename, they will only see the new name. People who bookmarked your page or saved it to their favorites will see the new name there too.
Renaming a page after a business change or merger
If your business changed names, moved, or merged with another business, you can rename the page to reflect that. Make sure the new name matches what you use everywhere else — your website, business registration, and other social media. This helps people find you and trust that the page is legitimate.
If you are merging two pages, Facebook does not have a built-in merge tool. Instead, you would rename one page to mark it as inactive or archived, then direct followers to the new page. Post a message on the old page explaining the change and linking to the new one, then stop posting there.
Frequently Asked Questions
Can I change my page name back to what it was before?
Yes, but only if you wait 60 days after the last change. If you renamed your page yesterday and want the old name back, you will have to wait until the 60-day window closes. After that, you can change it back to the original name or to something else.
What if someone else already took the name I want?
Facebook will not let you use a name that another page already has. If the name you want is taken, try adding a descriptor like your location, service type, or year founded. For example, "Coffee Shop" might be taken, but "Coffee Shop — Downtown Portland" or "Coffee Shop Est. 2015" usually will not be.
Does changing a page name affect my followers or engagement?
No. Your follower count, likes, posts, and past engagement stay exactly the same. The page history and all your old content remain on the page. Only the name displayed at the top changes.
How long does it take for a verified page name change to go through?
Most verified pages see the name change within a few hours. Facebook reviews verified page names to prevent impersonation. If the review takes longer or is rejected, you will see a message in your Settings explaining the delay or reason for rejection.
Can I schedule a page name change for a specific date?
No. Facebook does not have a scheduling feature for page name changes. The change happens immediately when you click save. If you want to announce the change at a specific time, post about it first, then make the name change right before the announcement goes live.