Strava's pricing structure: free, monthly, and annual plans
Strava offers a free version that works indefinitely, plus two paid subscription tiers. The free plan includes basic activity tracking, a social feed, and segment leaderboards. The paid plans — called Strava+ — cost either $10.99 per month or $84.99 per year (which works out to about $7.08 per month if you pay annually).
The yearly plan saves you money if you know you'll use Strava for a full year. The monthly plan lets you cancel anytime without penalty. Both paid tiers unlock the same features; the only difference is how often you pay and how much you spend overall.
Strava does not charge per activity, per mile, or per feature unlock. You pay once and get access to everything in that tier for as long as your subscription is active.
Key Takeaways
- The free Strava plan never expires and includes activity tracking, social features, and segment leaderboards at no cost.
- Strava+ costs $10.99 per month or $84.99 per year, with both plans offering identical features.
- Paying annually saves you about $47 compared to paying monthly over twelve months.
- Paid features include training plans, route building, injury prevention tools, and advanced performance analytics.
- You can downgrade from Strava+ back to free at any time without losing your activity history.
What the free plan includes
The free Strava account tracks running, cycling, swimming, and dozens of other activities. It records distance, time, elevation, pace, and heart rate (if your device sends it). Your activities appear on your profile and in the Strava social feed, where other users can comment and give kudos.
Free users can join segments — short sections of road or trail where Strava ranks you against other athletes who have done the same route. You see your position on the leaderboard and can compare your time to friends. You can also create a profile, follow other athletes, and join clubs organized by location or interest.
The free plan includes basic statistics: total miles, elevation gain, and activity history. You cannot access training plans, route building, or detailed performance analysis. If you use Strava casually to log workouts and see how you stack up against friends, the free version covers it.
What Strava+ adds for $10.99 per month
The monthly Strava+ plan unlocks training plans built by Strava's coaching team. These are structured workouts for runners and cyclists at different fitness levels — beginner, intermediate, and advanced. The plans run for four to twelve weeks and adjust based on how you actually perform, not just what the calendar says.
Strava+ also includes route building, which lets you create custom courses on a map and download them to your device. You can plan a new bike ride or running route without leaving the app. The paid plan adds injury prevention tools that flag overtraining and recovery recommendations based on your recent activity.
Performance analytics go deeper: you get power curve analysis (for cyclists), VO2 max estimates, fitness trends over time, and the ability to compare your performance across multiple years. You can also hide your activities from the public feed if you want to track privately while keeping your profile visible to friends.
What Strava+ adds for $84.99 per year
The annual plan includes every feature in the monthly plan — training, routes, injury prevention, and analytics. The only difference is payment frequency and total cost. Paying $84.99 once per year costs $47 less than paying $10.99 twelve times.
Annual subscribers get the same access to new features as monthly subscribers. If Strava releases a new training plan type or analytics tool, both tiers see it at the same time. There is no "premium plus" tier or exclusive features locked behind the annual plan.
The annual plan renews automatically on the same date each year. You can cancel anytime before renewal and keep your subscription through the paid period. If you cancel mid-year, you do not get a refund for unused time.
How to check your current plan and billing date
Open the Strava app and tap the profile icon in the bottom right corner. Select "Settings," then scroll to "Subscription." This screen shows whether you are on the free plan, Strava+, your next billing date, and your payment method.
If you are on a monthly plan, the screen displays when your next charge occurs. If you are on an annual plan, it shows the date your subscription renews. You can also see your subscription history and download receipts from this page.
On the web version, log in to Strava.com, click your profile picture in the top right, select "Settings," and choose "Subscription" from the left menu. The information is the same as in the app.
Downgrading from Strava+ to free
You can cancel Strava+ anytime and return to the free plan. Your activity history, profile, and all past workouts stay on your account — nothing is deleted. You simply lose access to training plans, route building, and advanced analytics until you subscribe again.
To cancel, go to Settings > Subscription in the app or on the web. Select "Manage Subscription" and choose "Cancel Subscription." Strava will ask why you are leaving and may offer a discount to stay. If you proceed, your subscription ends on the next billing date, not immediately.
If you paid monthly and cancel on the 15th of the month, you keep Strava+ through the end of that month. If you paid annually and cancel in month six, you do not receive a refund for the remaining six months — your access simply ends on the anniversary date.
Whether Strava+ is worth the cost
The value depends on what you want from the app. If you log activities occasionally and enjoy the social features, the free plan is complete. If you follow a structured training plan, build custom routes regularly, or track detailed performance metrics, Strava+ adds real tools that the free version does not have.
Training plans are the main reason most people upgrade. They cost money separately from other apps — Strava includes them in the subscription. Route building saves time if you regularly explore new places to run or cycle. The injury prevention alerts can catch overtraining patterns you might miss on your own.
The annual plan makes sense if you know you will use Strava for a full year. The monthly plan works if you want to try Strava+ for a few months without committing long-term. Many people use free Strava for months or years before upgrading, so there is no rush to decide.
Frequently Asked Questions
Can I use Strava on multiple devices with one subscription?
Yes. Your Strava+ subscription works on any phone, tablet, or smartwatch where you log in with the same account. You can track activities on your phone and sync them to your watch without buying separate subscriptions for each device.
Does Strava charge a fee to connect my fitness watch or phone?
No. Connecting your Apple Watch, Garmin, Fitbit, or other device to Strava is free on both the free and paid plans. The subscription cost covers the app itself, not the connection to your hardware.
What happens to my data if I cancel Strava+?
Your activities, profile, and history remain on your account forever. You can still view all past workouts and your statistics on the free plan. You simply lose access to training plans and advanced analytics until you subscribe again.
Can I pause my subscription instead of canceling?
Strava does not offer a pause option. You can cancel and resubscribe later, but there is no way to temporarily freeze your subscription and resume it on the same billing date. When you cancel, your subscription ends on the next billing date.
Is there a student or family discount for Strava+?
Strava does not currently offer student discounts or family plans. The pricing is the same for all users. Occasionally Strava runs promotions for new subscribers or lapsed users, so checking the app periodically may reveal limited-time offers.