You can add a TikTok Shop link directly to your video so viewers can buy without leaving the app
If you have a TikTok Shop set up, you can tag products from that shop in your videos. When you do, viewers see a clickable product card that takes them straight to your shop. The link appears as an overlay on the video itself — usually in the bottom corner or as a swipeable card — and you add it during the upload process or after the video is already posted.
This feature is available to creators in the United States, United Kingdom, Southeast Asia, and some other regions, but not everywhere yet. You'll need a TikTok Shop account (separate from your regular creator account) and the ability to sell products through TikTok's platform. If you don't have a shop yet, you can set one up through your TikTok Creator Marketplace or by going to Profile > Creator Tools > TikTok Shop.
Key Takeaways
- You add shop links during video upload by tapping the product icon and selecting items from your inventory, or after posting by editing the video.
- The product card appears as a clickable overlay on your video, and viewers can tap it to see details and prices without leaving TikTok.
- You need an active TikTok Shop account with products listed before you can tag anything in a video.
- Shop links work best on videos that show the product in use or explain why someone should buy it.
Adding a shop link while you upload a new video
When you're creating a new video, tap the + button at the bottom of your screen to start recording or upload from your camera roll. After you've recorded or selected your video, you'll see the editing screen with options like filters, music, and text. Look for the Product icon — it usually looks like a tag or shopping bag — and tap it.
A menu will appear showing products from your TikTok Shop. Select the product or products you want to tag. You can add multiple items to one video. Once you've chosen, the product card will appear on your video preview, usually in the lower portion of the screen. You can drag it to reposition it if you want it in a different spot. Then finish uploading your video as normal — add a caption, choose privacy settings, and post.
Adding a shop link to a video you've already posted
If you've already posted a video and want to add a shop link, go to that video on your profile. Tap the three dots in the bottom right corner of the video and select Edit. You'll see the same editing tools you had during upload, including the Product icon. Tap it, select your products, and save the changes.
The product card will now appear on your posted video. Viewers who've already watched it won't be notified that you've added a link, so if the product is time-sensitive or you're promoting a sale, you might want to mention the update in a comment or post a new video instead.
Where the shop link appears on your video
The product card typically shows up in the bottom right corner of your video as a small, tappable element. It displays the product image, name, and price. On some videos, especially if you've tagged multiple products, TikTok may show them as a carousel that viewers can swipe through. The exact placement and style can vary depending on your phone's screen size and TikTok's current layout.
The card doesn't cover the entire video — it's designed to be noticeable without blocking the content. Viewers tap it to open your shop and see the full product listing, reviews, and checkout options. They stay within the TikTok app the whole time; they're not sent to an external website.
Requirements for adding shop links to videos
You need an active TikTok Shop account with at least one product listed. To set this up, go to your profile, tap Creator Tools, and look for TikTok Shop. You'll need to provide business information, tax details, and banking information for payouts. The setup process can take a few days to a week for TikTok to review and approve.
Your account also needs to meet TikTok's community standards — no violations for harassment, misinformation, or other policy breaches. If your account is new, you may need to wait a certain amount of time (usually 30 days) before you can set up a shop. Regional availability matters too; if you're outside the supported regions, the shop feature won't be available to you yet.
What happens when a viewer taps the product link
When someone taps the product card on your video, they see a detailed product page within TikTok. This page shows the full product image, description, price, shipping information, and customer reviews if you have any. They can add the item to their cart and check out without ever leaving the TikTok app. Payment goes through TikTok's checkout system, and you receive the order in your shop dashboard.
Viewers can also save the product to a wishlist or share it with friends directly from that page. You can track which videos drive the most sales through your TikTok Shop analytics, which helps you understand what content resonates with your audience.
Tips for making shop links more effective
Show the product in action rather than just displaying it. If you're selling a water bottle, film yourself using it. If it's clothing, wear it. Viewers are more likely to tap a link when they can see how something actually works or looks in real life. Keep your video focused on the product — long, rambling videos with a product tag at the end tend to get fewer clicks.
Mention the product in your caption or on-screen text so viewers know there's something to buy. A simple "link in video" or "shop now" reminder increases the chance they'll notice the card. Post consistently so your audience gets used to seeing shop links from you, and track which videos get the most taps so you can repeat what works.
Frequently Asked Questions
Can I add a shop link to videos I made before I had a TikTok Shop?
Yes. Go to any of your old videos, tap the three dots, select Edit, and add the product tag using the Product icon. The link will appear on the video even though it was posted months ago. This is useful if you've created content that's still relevant to your current products.
What if I don't see the Product icon when I'm editing my video?
The feature may not be available in your region yet, or your TikTok Shop account may not be fully set up. Make sure your shop is active and has at least one product listed. If you're outside the United States, UK, or Southeast Asia, the feature may not be rolled out to your area yet. Check your Creator Tools to confirm your shop status.
Can viewers buy directly from the video, or do they have to go to my shop page?
They can complete the entire purchase without leaving the video. Tapping the product card opens a checkout page within TikTok where they enter payment and shipping information. The transaction happens inside the app, though they may need to create or log into a TikTok account if they haven't already.
Do I get notified when someone buys through a video link?
You see all orders in your TikTok Shop dashboard, but the notification doesn't tell you which specific video drove the sale. However, your shop analytics show which videos get the most product card taps, so you can connect high-traffic videos to your sales over time.
Can I tag products from other sellers' shops, or only my own?
You can only tag products from your own TikTok Shop. If you want to promote someone else's products, you'd need to do that through a partnership or affiliate arrangement outside of the video tagging system.