Where you can actually put links on TikTok

TikTok lets you add links in two places: your bio (the profile section people see when they visit your account) and inside videos through the link sticker feature. The bio link is the most reliable way to direct followers somewhere — it shows up on your profile page and in your follower list. The link sticker inside videos is newer and works only if you meet TikTok's requirements, which we'll cover below.

Most creators use the bio link because it's always visible and doesn't depend on video performance. If you're trying to send people to a website, store, or another social media account, the bio is your main tool.

Key Takeaways

  • Your bio link appears on your profile page and is the most direct way to send followers to a website or external account.
  • You can change your bio link anytime by going to Edit Profile and pasting a new URL into the Website field.
  • The link sticker inside videos requires at least 10,000 followers and a verified account, or an active TikTok Creator Fund membership.
  • TikTok only lets you add one link in your bio, so use a link-shortening service or landing page if you need to direct people to multiple places.
  • Links must start with http:// or https:// to work — TikTok won't recognize them otherwise.

Adding a link to your TikTok bio

Step 1: Open TikTok and tap the profile icon at the bottom right of your screen.

Step 2: Tap the three horizontal lines (menu icon) in the top right corner, then tap "Edit Profile."

Step 3: Find the "Website" field. This is where your link goes. Tap into it and paste or type your full URL. Make sure it starts with http:// or https:// — if you just type "example.com" without the protocol, TikTok won't recognize it as a link.

Step 4: Tap "Save" at the bottom of the screen. Your link is now live on your profile.

Your bio link will appear under your username and follower count on your profile page. When someone taps it, they'll leave TikTok and go to whatever URL you entered. You can change this link anytime by repeating these steps — there's no waiting period between changes.

Using the link sticker in your videos

The link sticker lets you embed a clickable link directly into a video. When someone watches your video, they see a sticker they can tap to visit your link. This is different from the bio link because it lives inside the video itself.

Step 1: Open TikTok and start creating a new video or select an existing draft. Tap "Next" after you've recorded or uploaded your video.

Step 2: On the editing screen, tap "Stickers" at the bottom. Scroll through the sticker options and look for "Link." Tap it.

Step 3: Paste your URL into the field that appears. Again, make sure it starts with http:// or https://.

Step 4: Position the sticker anywhere on your video by dragging it. You can resize it by pinching. Tap "Post" when you're done.

The link sticker only works if you meet one of these requirements: you have at least 10,000 followers and a verified account, or you're an active member of the TikTok Creator Fund. If you don't see the link sticker option, you haven't met these requirements yet. The bio link has no such restrictions and works for all accounts.

What to do if your link isn't working

If you added a link but it's not clickable, the most common reason is a missing protocol. TikTok requires every URL to start with http:// or https://. If you typed "www.example.com" or just "example.com," TikTok won't turn it into a clickable link. Go back to Edit Profile, add the protocol to the beginning, and save.

If your link sticker isn't appearing as an option when you edit a video, you don't yet meet the account requirements. You need either 10,000 followers plus a verified account, or an active Creator Fund membership. Keep posting and building your audience, and the sticker will become available once you hit these thresholds.

Sometimes a link works on your phone but not on someone else's. This usually means the destination website blocks traffic from mobile browsers or has regional restrictions. Test your link on a different device or ask a friend to try it. If it doesn't work for them, the problem is with the destination site, not with TikTok.

Using a landing page or link shortener for multiple destinations

TikTok only lets you put one link in your bio. If you want to send people to your store, your YouTube channel, and your email newsletter, you have two options: use a link shortener like Bit.ly or Linktree, or create a simple landing page.

A link shortener takes a long URL and turns it into something short and memorable. Linktree is popular because it creates a single page with multiple clickable links — you put the Linktree URL in your TikTok bio, and when people click it, they see buttons for your store, YouTube, email signup, and anything else you want to link to. You can customize the page with your colors and branding.

To use Linktree: create a free account on linktree.com, add your links, and copy the URL they give you. Paste that URL into your TikTok bio using the steps above. Now your followers have one place to find all your links.

Checking if your link is actually clickable

After you add a link, test it before you assume it's working. On your own profile, tap the link in your bio and make sure it takes you where you expect. If you added a link sticker to a video, watch the video and tap the sticker to confirm it works.

Sometimes a link appears to be there but isn't actually clickable — this usually means TikTok didn't recognize it as a valid URL. If tapping does nothing, go back and check that your URL starts with http:// or https://. Also make sure there are no extra spaces before or after the URL, as these can break the link.

Frequently Asked Questions

Can I add more than one link in my TikTok bio?

No, TikTok only allows one link in your bio. If you need to direct people to multiple places, use a link shortener like Linktree or Bit.ly. These services create a single page with multiple links, so you paste one URL into your TikTok bio and followers see all your destinations on that page.

Why can't I see the link sticker option when I'm editing a video?

The link sticker requires either 10,000 followers plus a verified account, or an active TikTok Creator Fund membership. If you don't see it, you haven't met these requirements yet. Keep posting and growing your audience, and it will become available once you reach 10,000 followers and get verified.

Do I need to use http:// or https:// when I add a link?

Yes. TikTok won't recognize a URL as a link unless it starts with http:// or https://. If you paste just "example.com" or "www.example.com," it won't be clickable. Always include the protocol at the beginning.

Can people click links in my videos if they're watching on a computer?

Link stickers work on both mobile and desktop, but the experience is slightly different. On mobile, tapping the sticker opens the link in a browser. On desktop, the sticker is still visible but may not be as easy to interact with depending on how TikTok's web player is set up at that moment.

What happens if I change the link in my bio — does it affect old videos?

No. If you added a link sticker to a video and later change your bio link, the sticker in that video still points to the old destination. Link stickers are permanent once you post the video. Only the bio link changes when you update it.