Linktree is a landing page tool that lets you put multiple links in one place

Linktree is a free or paid service that creates a single webpage holding all your links — your website, shop, newsletter signup, social media profiles, or anything else. Instead of putting one link in your Instagram or TikTok bio, you put a Linktree URL there, and when someone clicks it, they see a page with all your links organized however you want.

The problem it solves is real: most social platforms let you add only one clickable link in your profile. If you run a business, sell products, write a newsletter, and post on YouTube, you have to choose which one link goes in your bio. Linktree lets you skip that choice.

You own the page — Linktree hosts it, but you control what links appear, how they look, and what order they're in. You can change them anytime without touching your social media profile.

Key Takeaways

  • Linktree gives you one shareable URL to put in your social bio that leads to a page with all your links, solving the one-link-per-bio problem on Instagram, TikTok, and similar platforms.
  • The free version includes basic customization, a Linktree-branded domain, and up to five links; paid plans add custom domains, more links, and design features.
  • You can track how many people click each link and where they came from, which helps you understand what your audience wants to visit.
  • Linktree works best for creators, small business owners, and anyone with multiple destinations they want to direct traffic to from social media.

How Linktree works in practice

You sign up with an email address or social account, choose a username (which becomes your Linktree URL), and add links. The free version gives you a page at linktree.com/yourname. You then put that URL in your Instagram bio, TikTok profile, or anywhere else you want people to find your links.

When someone clicks your Linktree link, they land on a page that shows all your links stacked vertically. Each link is a button they can tap. You decide the order, the button text, and the colors. Linktree provides templates so you don't have to design from scratch.

You can organize links into sections, add images or descriptions, and even set links to appear only on certain days or to certain audiences. If you have a product launch coming up, you can add a temporary link and remove it later.

Free versus paid plans

The free plan includes a Linktree-branded URL (linktree.com/yourname), up to five links, basic customization, and click tracking. You see how many people clicked each link and when, but not detailed analytics about who they are.

Paid plans start at around $5 to $12 per month depending on what you choose. They add a custom domain (so your link is yourname.com instead of linktree.com/yourname), unlimited links, more design control, and better analytics that show traffic sources and device types. Higher tiers add features like scheduling links to appear and disappear, priority support, and integrations with email or e-commerce tools.

Most creators and small business owners start free and upgrade only if they need a custom domain or want more detailed traffic data. The free version is genuinely usable — you're not locked into paying to get your free guide.

What Linktree tracks and shows you

Linktree records every click on every link and tells you which link was clicked most often. You see this in a simple dashboard: link name, number of clicks, and click-through rate. The free plan shows basic numbers; paid plans add information about where clicks came from (which social platform, which device type, which country).

This data helps you understand what your audience actually wants. If you link to your shop, newsletter, YouTube channel, and podcast, and the shop link gets 10 times more clicks than the others, you know where to focus. You can add more shop links, feature them higher on the page, or test different button text to see what works.

Linktree does not track personal information about who clicked — just that a click happened and from where. It's the same kind of tracking any website does.

Alternatives to Linktree

Beacons, Milkshake, and Stan Store do similar things — they create a landing page with multiple links. Beacons is free and includes email capture; Milkshake is mobile-first and includes a simple shop; Stan Store is built for selling digital products. If you're only linking to a few places and don't need analytics, you could also use a simple landing page builder like Carrd or even a Google Site.

Some creators skip Linktree entirely and build a custom landing page on their own website, which gives them full control but requires more technical work. Others use their email service's landing page feature or their e-commerce platform's built-in link page.

The choice depends on how many links you have, whether you want analytics, and whether you need a custom domain. For most creators, Linktree is the fastest way to get your free guide because it's free, requires no coding, and works immediately.

Who uses Linktree and why

Linktree is most useful if you have multiple destinations you want to send traffic to. A musician might link to Spotify, Apple Music, YouTube, merchandise shop, and email signup. A fitness coach might link to their coaching program, Instagram, TikTok, YouTube, and newsletter. A writer might link to their blog, Substack, book, and social profiles.

It's less useful if you have only one destination — if you run a shop and that's all you want to link to, you might as well put the shop link directly in your bio. But if you're building an audience across multiple platforms and want them to find everything you do, Linktree removes friction.

Linktree also works for businesses that want to direct traffic from offline sources — a QR code on a poster, a link in an email signature, or a URL in a podcast description. Instead of changing your social bio every time you run a promotion, you update your Linktree page.

Setting up Linktree for the first time

Go to linktree.com, click the sign-up button, and enter your email or connect a social account. Choose a username — this becomes your Linktree URL, so pick something short and memorable. Add your first link by pasting a URL and typing what you want the button to say. Linktree suggests button text based on the URL, but you can change it.

Customize the appearance by choosing a template or color scheme. You don't need to do much — the default templates look professional. Then copy your Linktree URL and paste it into your Instagram bio, TikTok profile, or wherever you want people to find it.

Test it by clicking the link from your phone to make sure it works and looks right. Add more links as you need them. You can rearrange them by dragging, delete ones you no longer need, and change button text anytime without updating your social profiles.

Frequently Asked Questions

Can I use Linktree on platforms other than Instagram?

Yes. Linktree works anywhere you can paste a URL — TikTok, YouTube, Twitter, LinkedIn, email signatures, Discord bios, Twitch panels, and anywhere else. It's just a link, so any platform that lets you add a link in your profile works.

Does Linktree cost money?

The free version is genuinely free with no time limit. Paid plans start around $5 per month and add features like custom domains, more links, and detailed analytics. You don't have to pay to use Linktree.

Can I use my own domain name instead of linktree.com?

Yes, but only on paid plans. You connect your own domain (like yourname.com) and Linktree points it to your page. This costs extra and requires you to own a domain, but it looks more professional and branded.

What happens if I delete my Linktree account?

Your Linktree URL stops working, so anyone clicking it will see an error. If you've put your Linktree link in your social bios, you should update those bios with a new link before deleting your account, or your followers will hit a dead link.

Can I see who clicked my links?

You can see how many clicks each link got and when, but not who specifically clicked them. Paid plans show more detail like device type and traffic source, but Linktree doesn't identify individual people.