The simplest way to link Facebook and Instagram
You connect Facebook to Instagram by going into Instagram's settings, finding the Linked Accounts section, and selecting Facebook. Instagram will ask you to log into your Facebook account, then confirm that you want to link the two. Once linked, you can share Instagram posts directly to your Facebook page or profile without posting twice.
The process takes about two minutes on a phone or computer. Both accounts must already exist, and you need to own or have admin access to both. If you created your Instagram account through Facebook originally, the accounts are already connected — you just need to confirm the link in settings.
Linking is different from converting your Instagram account to a business account, which is a separate step. You can link a personal Instagram to a personal Facebook profile, a business Instagram to a business Facebook page, or mix them depending on what you're trying to do.
Key Takeaways
- Open Instagram settings, tap Linked Accounts, select Facebook, and log in to authorize the connection.
- Once linked, you can share posts to Facebook directly from Instagram without creating separate posts on each platform.
- You need admin access to both accounts, and both must already exist before you can link them.
- Linking your accounts does not automatically post everything — you choose which posts to share to Facebook each time.
- If you created Instagram through Facebook login, the accounts are already linked and you just need to confirm it in settings.
Step-by-step: Connecting on a phone
Open Instagram and tap your profile icon in the bottom right corner. Tap the menu icon (three horizontal lines) in the top right, then tap Settings and Privacy. Scroll down and tap Linked Accounts, then tap Facebook. You will see a blue button that says "Connect to Facebook" — tap it.
Instagram will open a Facebook login screen. Enter your Facebook email or phone number and password. After you log in, Facebook will ask you to confirm that you want to give Instagram permission to access your account. Tap Continue as [Your Name], then tap OK on the next screen. You will return to Instagram and see a checkmark next to Facebook under Linked Accounts.
If you see a message saying the accounts are already linked, your Facebook and Instagram were connected when you created Instagram through Facebook. You can skip to the sharing step.
Step-by-step: Connecting on a computer
Go to instagram.com and log in. Click your profile icon in the top right, then click Settings. On the left side, click Linked Accounts. Click Facebook. You will see a button labeled "Connect to Facebook" — click it.
A Facebook login window will pop up. Enter your Facebook email or phone number and password. Facebook will ask you to confirm that Instagram can access your account. Click Continue as [Your Name], then click OK. The window will close and you will see a checkmark next to Facebook in your Linked Accounts list.
How to share Instagram posts to Facebook after linking
After you link the accounts, sharing a post to Facebook happens at the moment you create the post. When you finish editing a photo or video in Instagram, tap Next, then tap Next again to reach the sharing screen. You will see a toggle switch next to "Share to Facebook" — turn it on.
Instagram will ask which Facebook page or profile you want to share to. If you have multiple pages, select the one you want. The post will appear on that Facebook page or profile at the same time it appears on Instagram. You can turn the toggle off for any post where you only want Instagram to see it.
If you are sharing a Reel (Instagram's short video format), the option to share to Facebook appears in the same place. Stories do not share to Facebook — only feed posts and Reels do.
What happens if you unlink the accounts
If you unlink Facebook from Instagram, you lose the ability to share new posts directly to Facebook. Posts you already shared will stay on Facebook — unlinking does not delete them. You can relink the accounts at any time by going back to Linked Accounts and following the same steps.
Unlinking does not affect your Instagram or Facebook account otherwise. Your followers stay the same, your posts stay the same, and you can still log into Instagram with your Instagram password. You would just have to post to Facebook separately again.
Troubleshooting: Why the link might not work
If you see an error when trying to connect, the most common reason is that your Facebook password is wrong or your account has two-factor authentication turned on. Enter your password carefully, and if you have two-factor authentication enabled, you may need to use an app password instead of your regular password.
If you created your Instagram account with an email address and your Facebook account with a phone number, Instagram may not recognize them as the same person. In that case, you can still link them manually — just make sure you are logged into the correct Facebook account when the login screen appears.
If you see a message saying "This account is already linked to another Facebook account," you previously linked Instagram to a different Facebook account. You will need to unlink the old account first before linking a new one. Go to Linked Accounts, tap Facebook, and tap Unlink.
Linking a business Instagram to a business Facebook page
If you have a business Instagram account and a business Facebook page, the linking process is the same — go to Linked Accounts and select Facebook. When you share a post, make sure you select your business page from the dropdown, not your personal profile.
Business accounts have additional options in the sharing screen, including the ability to add captions and tags that are specific to Facebook. You can also see how many people saw the post on Facebook versus Instagram by checking your Insights after posting.
Frequently Asked Questions
Can I link Instagram to multiple Facebook pages?
You can link one Instagram account to one Facebook page or profile at a time. When you share a post, you choose which page it goes to. If you want to share to multiple pages, you would need to post separately to each one or use a third-party scheduling tool.
Does linking Instagram to Facebook mean all my posts go to Facebook automatically?
No. Linking just makes it possible to share to Facebook. You choose whether to share each post by turning on the toggle at the moment you post. Posts do not go to Facebook unless you specifically turn on the sharing option.
What if I forgot my Facebook password?
Go to facebook.com and click "Forgotten password?" on the login screen. Facebook will send you a link to reset it. Once you have a new password, you can use it to link Instagram to Facebook.
Can I link Instagram without a Facebook account?
No. You must have a Facebook account to link Instagram to it. If you do not have a Facebook account, you can create one for free at facebook.com, then link Instagram afterward.
If I delete my Facebook account, what happens to my Instagram?
Your Instagram account stays active. Deleting Facebook just unlinks the two accounts. Posts you shared to Facebook will be deleted from Facebook, but they will stay on Instagram.