You can link Instagram to Facebook so posts appear on both platforms at once
When you connect an Instagram account to a Facebook page, you gain the ability to share content to both platforms simultaneously without posting twice. Facebook owns Instagram, so the connection is built directly into both apps. The process takes about five minutes and requires you to have admin access to both the Instagram account and the Facebook page.
This guide walks you through the exact steps to make the connection, what to do if it fails, and how to manage what gets posted where once you're linked.
Key Takeaways
- You must be an admin on both the Instagram account and the Facebook page before you can connect them.
- The connection happens inside Facebook's settings, not inside Instagram, so start in Facebook Business Suite or your Facebook page settings.
- Once linked, you can choose to share individual posts to Facebook, or set Instagram Stories to cross-post automatically.
- If the connection fails, the most common cause is that you do not have admin rights on one of the accounts, or you are using a personal Instagram account instead of a business account.
Check that you have admin access to both accounts
Before you start connecting, verify that you are an admin on the Instagram account and an admin on the Facebook page. If you are not an admin on either one, the connection will not work, and you will see an error message partway through.
To check Instagram: Open the account, tap the menu icon (three horizontal lines), go to Settings and Privacy, then Settings. Scroll to Accounts and Passwords and look for your name. If you see "Admin" next to it, you have the right access. If you see "Editor" or "Analyst", you do not have admin rights and will need to ask the account owner to promote you.
To check Facebook: Go to your Facebook page, click Settings in the top right, then Roles. Look for your name in the list. If your role says "Admin", you can proceed. If it says "Editor" or "Analyst", ask the page owner to change your role to Admin.
Connect Instagram through Facebook Business Suite
The fastest way to connect the two accounts is through Facebook Business Suite, which is Facebook's central hub for managing both platforms. Go to business.facebook.com and log in with the account that has admin access to your Facebook page.
Once you are logged in, look for the menu on the left side. Click Accounts, then Instagram Accounts. You will see a button that says "Add Instagram Account" or "Connect Account". Click it. Facebook will ask you to log in to the Instagram account you want to connect. Enter the username and password for that Instagram account. After you log in, Facebook will ask for permission to access your Instagram account — click Allow or Confirm.
Once permission is granted, Facebook will show you a list of Facebook pages you manage. Select the page you want to connect this Instagram account to. Click Next or Confirm. The connection is now active. You should see the Instagram account listed under your connected accounts in Business Suite.
Connect Instagram through your Facebook page settings
If you prefer not to use Business Suite, you can also connect Instagram directly from your Facebook page. Go to your Facebook page, click Settings in the top right corner, then click Instagram Accounts in the left menu.
Click "Connect Instagram Account". Facebook will ask you to log in to Instagram. Enter the username and password for the Instagram account you want to connect. After you log in, Facebook will ask for permission to manage your Instagram account — click Allow. The connection is complete.
This method works the same way as Business Suite but keeps you in the Facebook interface the whole time. Use whichever method feels more natural to you — the end result is identical.
Share posts from Instagram to Facebook after connecting
Once your accounts are connected, you have two ways to share content. The first is to post on Instagram and then manually share that post to Facebook. The second is to set Instagram Stories to cross-post automatically.
To share a single Instagram post to Facebook: Create your post on Instagram as usual. Before you tap Share, look for the option that says "Also share to" or "Share to Facebook". Toggle it on. When you post, the image or video will appear on both Instagram and your Facebook page. The caption will be the same on both platforms.
To auto-share Instagram Stories to Facebook: Go to your Instagram settings, tap Account, then Story Controls. Look for "Share Story to Facebook" and toggle it on. From that point forward, every Story you post will automatically appear on your Facebook page as well. You can turn this off anytime by toggling it back off.
Troubleshoot if the connection fails or does not work
If you see an error message when trying to connect, or if the connection worked but posts are not appearing on Facebook, check these things in order.
First, confirm you are using a business or creator Instagram account, not a personal account. Personal accounts cannot connect to Facebook pages. If you have a personal account, you will need to convert it to a business account first. Go to Instagram Settings, tap Account, then Account Type and Controls. Select "Switch to Professional Account" and choose Business. This takes a few seconds and does not change anything visible to your followers.
Second, log out of both Instagram and Facebook completely, then log back in. Sometimes the connection fails because the session has expired or become corrupted. A full logout and login often fixes this.
Third, check that you still have admin access on both accounts. If someone removed you as an admin, the connection will stop working. Ask the account owner to confirm your role.
Fourth, try disconnecting and reconnecting. In Business Suite or your Facebook page settings, find the connected Instagram account and click "Disconnect" or "Remove". Wait 30 seconds, then connect it again using the steps above. This refreshes the connection and often resolves posting issues.
Understand what happens when you share between platforms
When you share an Instagram post to Facebook, the image or video appears on your Facebook page, but the look and feel will be slightly different. Instagram posts are square or vertical; Facebook may display them differently depending on the screen size. Comments and likes stay separate — a like on Instagram does not count as a like on Facebook, and vice versa.
Hashtags work on both platforms, but Instagram hashtags are more visible and useful than Facebook hashtags. If you use hashtags, they will appear on both posts, but people searching for them on Facebook will see fewer results than people searching on Instagram.
Stories are different. When you share an Instagram Story to Facebook, it appears in your Facebook page's Story section, not in your feed. Facebook Stories look and behave the same way as Instagram Stories, so most people will not notice the difference.
Frequently Asked Questions
Can I connect multiple Instagram accounts to one Facebook page?
Yes. Go to your Facebook page settings, click Instagram Accounts, and repeat the connection process for each Instagram account. Each one will appear in your list of connected accounts. When you post, you can choose which Instagram account to share from.
What if I want to disconnect Instagram from Facebook?
Go to your Facebook page settings, click Instagram Accounts, find the account you want to disconnect, and click "Disconnect" or "Remove". The accounts will no longer share posts. You can reconnect them anytime by following the connection steps again.
Do my Instagram followers see my Facebook posts, or vice versa?
No. When you share an Instagram post to Facebook, only people who follow your Facebook page will see it in their feed. Instagram followers will only see posts in your Instagram feed. The platforms share the content but keep the audiences separate.
Can I share Facebook posts to Instagram?
No. The connection only works one direction — from Instagram to Facebook. If you want to post the same content on both platforms, you must create it on Instagram first, then share it to Facebook, or post separately on each platform.
Why is my Instagram post not appearing on Facebook after I connected the accounts?
Check that you toggled "Share to Facebook" on before you posted. If you posted before connecting the accounts, that post will not retroactively appear on Facebook. Only posts created after the connection is active will share. Also verify that your Facebook page is not restricted or in a limited state, which can prevent posts from appearing.