Why you'd want to connect Instagram to Facebook
Connecting Instagram to Facebook lets you share posts to both platforms at once, manage both accounts from one dashboard, and see how your content performs across each network. Facebook owns Instagram, so the connection is built into both apps — you don't need a third-party tool.
The main reason to do this: you can post once and reach your audience on both platforms without logging out and uploading separately. If you run a business account on Instagram, you can also access Facebook's ad tools and audience insights from the same place.
Key Takeaways
- Your Instagram and Facebook accounts must be linked through Meta Business Suite or by connecting them directly in the Instagram app settings.
- You need a Facebook Page (not a personal profile) to connect to a business or creator Instagram account.
- Once linked, you can schedule posts to both platforms at once using Meta Business Suite or the Instagram app.
- Connecting accounts does not merge them — they stay separate, but you control both from one place.
Connecting Instagram to Facebook through the Instagram app
Open Instagram and go to your profile. Tap the menu icon (three horizontal lines) in the top right, then select Settings and privacy. Scroll down and tap Accounts and passwords, then Add account. Choose Facebook from the list.
Instagram will ask you to log in to your Facebook account. Enter your Facebook email and password. Once you log in, Instagram will show you the Facebook Pages connected to that account. Select the Page you want to link to your Instagram account, then tap Connect.
If you don't have a Facebook Page yet, you'll need to create one before you can complete this step. You can create a Page from Facebook.com or from within the Instagram app during this process.
Using Meta Business Suite to manage both accounts
Meta Business Suite is Facebook's dashboard for managing Instagram and Facebook together. Go to business.facebook.com and log in with your Facebook account. Click Accounts in the left menu, then Instagram accounts. Click Add and select the Instagram account you want to manage.
Once added, you can see posts from both your Instagram and Facebook Page in one feed. You can also schedule posts to both platforms at the same time: click Create, upload your image or video, write your caption, then check the box to Also post to Facebook before you schedule or publish.
Meta Business Suite also shows you insights — how many people saw your posts, how many engaged, and which posts performed best — across both platforms in one report.
What happens when you connect the accounts
Your Instagram account and Facebook Page remain separate. Connecting them just means you can control both from one login and share content to both at once. Your Instagram followers won't automatically become Facebook followers, and vice versa.
When you post to both platforms from the Instagram app or Meta Business Suite, the post appears on each platform with its own engagement metrics. Comments and likes on Instagram stay on Instagram; comments and likes on Facebook stay on Facebook.
Disconnecting Instagram from Facebook
If you want to unlink the accounts, open Instagram and go to Settings and privacy > Accounts and passwords. Find the Facebook account in the list and tap Remove. Confirm that you want to disconnect.
Disconnecting does not delete either account — it just stops them from being linked. You can still access both accounts separately by logging in to each one.
Troubleshooting common connection problems
If Instagram won't let you connect to Facebook, check that you're using a business or creator account on Instagram, not a personal account. Personal accounts cannot be linked to Facebook Pages. To switch to a business account, go to Settings and privacy > Account type and tools > Switch to professional account.
If you see an error message when you try to log in to Facebook during the connection process, make sure you're using the correct email and password for your Facebook account. If you've forgotten your password, use the "Forgot password?" link on the Facebook login screen to reset it before you try connecting again.
If Meta Business Suite shows your accounts as connected but you can't post to both at once, log out completely from both Instagram and Facebook, then log back in. Sometimes the connection needs to refresh.
Frequently Asked Questions
Can I connect a personal Instagram account to Facebook?
No. Only business and creator Instagram accounts can be linked to Facebook Pages. If you have a personal account, you'll need to switch it to a business or creator account first. Go to Settings > Account type and tools > Switch to professional account.
Do my Instagram followers see my Facebook posts?
No. When you post to both platforms, the post appears separately on each one. Your Instagram followers only see it on Instagram unless they also follow your Facebook Page. The audiences stay separate.
What if I have multiple Instagram accounts?
You can connect each Instagram business account to a different Facebook Page through Meta Business Suite. Log in to Business Suite, go to Accounts > Instagram accounts, and add each account separately. You can then manage all of them from one dashboard.
Can I schedule posts to both platforms at the same time?
Yes, through Meta Business Suite or the Instagram app. In the Instagram app, create a post, write your caption, then check "Also post to Facebook" before you schedule. In Meta Business Suite, click Create, upload your content, and check the box to post to Facebook as well.
What if my Facebook Page doesn't show up when I try to connect?
Make sure you're logged into the Facebook account that owns the Page. If you're an admin but not the owner, ask the Page owner to log in and complete the connection. You can also check that the Page exists by going to facebook.com and searching for it by name.