You can connect Instagram to TikTok in two ways: share TikTok videos directly to Instagram Reels, or add your Instagram profile link to your TikTok bio so viewers can find you
The most common reason to link these accounts is to cross-post your TikTok videos to Instagram Reels without uploading them twice. TikTok's built-in share feature does this automatically. The second method — adding your Instagram handle or profile link to your TikTok bio — lets your TikTok audience discover your Instagram account. Both take less than a minute to set up, and you can do them on the same day or separately depending on your needs.
Neither method requires special permissions or a business account. You just need to be logged into both apps on the same phone, and the feature works on both iPhone and Android.
Key Takeaways
- You can share individual TikTok videos to Instagram Reels directly from the TikTok app without downloading or re-uploading.
- Adding your Instagram profile link to your TikTok bio requires going to your TikTok profile settings and pasting the link into the bio field.
- TikTok lets you link one Instagram account per TikTok profile, and you can change or remove the link anytime.
- Sharing to Instagram works on both iPhone and Android, but the exact menu location may differ slightly between versions.
How to share a single TikTok video to Instagram Reels
Open the TikTok video you want to share. Tap the arrow icon on the right side of the screen — it looks like a share symbol pointing outward. A menu will appear with several options. Look for "Share to Instagram" or "Share to Reels" depending on your TikTok app version.
Tap that option. TikTok will ask you to confirm that you want to send the video to Instagram. If you are not logged into Instagram on your phone, TikTok will prompt you to log in first. Once you confirm, the video will open in Instagram's Reels editor. You can add captions, music, or effects here before posting, or tap "Post" immediately to share it as-is. The video will appear on your Instagram Reels feed and in your profile.
If you do not see a "Share to Instagram" option, your TikTok app may need an update. Go to your phone's app store, search for TikTok, and tap "Update" if the button appears. Reinstall the app if updating does not show the option.
How to add your Instagram profile to your TikTok bio
Open TikTok and go to your profile by tapping the person icon at the bottom right. Tap "Edit profile" near the top of your profile page. Scroll down until you see a field labeled "Bio" or "Website" — the exact label depends on your app version and region.
Tap that field and type or paste your Instagram profile URL. The full URL looks like instagram.com/yourinstagramhandle. You can also type just your Instagram handle (for example, @yourinstagramhandle), and many viewers will understand it refers to Instagram. Tap "Save" or "Done" at the top of the screen. Your Instagram link is now live on your TikTok profile.
Anyone who visits your TikTok profile can now tap that link to go directly to your Instagram. You can change this link anytime by going back to Edit Profile and replacing it with a different URL or handle.
What happens when you share a TikTok to Instagram
When you share a TikTok video to Instagram Reels, the video itself transfers to Instagram, but the TikTok watermark (the "TikTok" logo in the corner) usually stays on the video. Instagram will treat it as a Reel, which means it will appear in your Reels feed, on your profile, and potentially in the Explore section if it gets engagement.
The video does not automatically cross-post — you still control whether it goes live. You can edit, add captions, or delete it before posting. If you delete the TikTok video later, the Instagram Reels version stays up. They are separate copies once the share is complete.
Troubleshooting: Share option is missing or not working
If the "Share to Instagram" option does not appear, first check that you are using the latest version of TikTok. Open your phone's app store, search for TikTok, and install any available updates. Close TikTok completely and reopen it after updating.
If the option still does not appear, make sure you are logged into both TikTok and Instagram on the same phone. TikTok cannot share to an Instagram account that is not installed or logged in on your device. Log out of Instagram and log back in if you recently changed your password. If the share button appears but the video fails to send, check your internet connection. Switch from Wi-Fi to mobile data or vice versa and try again. If the error persists, try sharing a different video to see if the problem is specific to that video or a broader app issue.
Removing or changing your Instagram link from your TikTok bio
Go to your TikTok profile and tap "Edit profile." Find the bio or website field where you added your Instagram link. Delete the text completely or replace it with a different link. Tap "Save" or "Done." The change takes effect immediately.
You can add and remove links as often as you want. Some creators rotate links based on current campaigns or promotions, so there is no limit to how many times you can edit this field. If you want to remove the link entirely without replacing it, just delete all the text and save.
Frequently Asked Questions
Can I share a TikTok to Instagram Stories instead of Reels?
The direct share feature in TikTok sends videos to Instagram Reels only, not Stories. If you want to post a TikTok to your Stories, you will need to download the video first (if TikTok allows it), then upload it to Stories manually. Some TikTok videos have download restrictions set by the creator, so this method does not work for all videos.
Will my TikTok watermark show on Instagram?
Usually yes. When you share directly from TikTok to Instagram, the TikTok watermark typically remains on the video. Instagram does not remove it automatically. If you want to post without the watermark, you would need to download the video to your phone, remove the watermark using a video editor, and then upload it to Instagram manually.
What if I want to link a different Instagram account to my TikTok?
Go to your TikTok profile, tap "Edit profile," and replace the Instagram link in the bio field with the new account's URL. Save the changes. You can only display one Instagram link in your TikTok bio at a time, but you can change it whenever you want.
Do I need to be a TikTok creator to share videos to Instagram?
No. Any TikTok account can share videos to Instagram Reels. You do not need a Creator Account, verified status, or a minimum number of followers. The share feature is available to all users.
Can people see that a video came from TikTok when I share it to Instagram?
Yes, if the TikTok watermark is visible on the video, viewers will know it originated on TikTok. The watermark is part of the video file when you share directly. Some viewers may click through to your TikTok profile from the watermark, while others will simply watch it on Instagram.