Link in Linktree is a feature that lets you embed a clickable link inside your Linktree profile itself, not just in the list below it

Link in Linktree (sometimes called "Link in Bio" or the profile link feature) is the main URL that appears at the top of your Linktree page — the one you share on Instagram, TikTok, or other social platforms. When someone clicks that link, they land on your Linktree homepage, which then shows all your other links. You do not need to do anything special to get it; Linktree creates this link automatically when you sign up.

The link itself follows the pattern linktree.com/yourname, where "yourname" is the username you chose during signup. This is the single URL you paste into your Instagram bio, TikTok profile, or anywhere else you want to direct people to multiple destinations at once.

Key Takeaways

  • Your Linktree link is automatically created when you sign up and follows the format linktree.com/yourname.
  • You can customize your username during signup or change it later in your account settings under "Profile URL."
  • The link works immediately — there is no approval process or waiting period before you can share it.
  • You can use a custom domain (like yourname.com) to point to your Linktree instead of the standard linktree.com URL if you own a domain.
  • Linktree provides analytics showing how many people clicked your link and which destinations they chose.

Finding your Linktree link after you sign up

Once you create a Linktree account, your link appears in multiple places. Log in to your Linktree dashboard and look at the top of the page — you will see your profile URL displayed prominently, usually with a copy button next to it. Click that button to copy the full URL to your clipboard.

If you cannot find it on the main dashboard, go to your account settings (usually a gear icon or "Settings" in the menu) and select "Profile URL" or "Profile Settings." Your Linktree link will be listed there. You can also visit your profile by clicking the "View Profile" button, which takes you to the public version of your page — the URL in your browser's address bar is the link you share.

Changing your Linktree username

Your username is the part that comes after linktree.com/ in your link. If you chose a username during signup that you now want to change, you can do so in your settings. Go to "Profile URL" or "Account Settings" and look for the field labeled "Username" or "Profile URL." Type in your new desired username and save the changes.

Linktree will check whether that username is already taken. If it is, you will see an error message and need to choose a different one. Once you change your username, your old link stops working and the new one becomes active immediately. Update your social media bios and anywhere else you shared the old link.

Using a custom domain instead of linktree.com

If you own a domain name (like yourname.com or yourcompany.com), you can point it to your Linktree instead of using the standard linktree.com/yourname URL. This requires access to your domain's DNS settings, which you manage through your domain registrar (GoDaddy, Namecheap, Google Domains, etc.).

In your Linktree settings, find the "Custom Domain" or "Domain" section and enter your domain. Linktree will provide DNS records (usually CNAME or A records) that you need to add to your domain registrar's control panel. Once those records are in place and propagate — which can take a few minutes to a few hours — your custom domain will direct to your Linktree page. This feature is typically available on paid Linktree plans, not the free version.

Sharing your Linktree link on social media

Once you have your Linktree URL, paste it into your social media profiles wherever you can add a link. On Instagram, put it in your bio (the text field under your profile picture). On TikTok, add it to your profile link field. On Twitter/X, you can include it in your bio text or pin a tweet with the link. On YouTube, add it to your channel description or use the "External Website" feature if available.

You can also share your Linktree link directly in messages, emails, or anywhere else you want people to see all your destinations at once. Some creators also create a shortened version using a URL shortener like bit.ly or TinyURL, though this is optional — the Linktree link itself is already fairly short.

Understanding Linktree analytics for your link

Linktree tracks how many people click your link and which destinations they choose from your list. Log into your dashboard and look for an "Analytics" or "Stats" section. You will see the total number of clicks on your Linktree link, a breakdown of which individual links people clicked, and sometimes geographic or device information about your visitors.

This data helps you understand which of your destinations are most popular. If one link gets far more clicks than others, you might consider moving it higher on your list or promoting it more. The analytics update in real time or near-real time, so you can see the impact of sharing your link immediately after you post it.

Troubleshooting a Linktree link that is not working

If your Linktree link returns a 404 error or says the page does not exist, the most common cause is a typo in the URL. Double-check that you copied it correctly, especially if you changed your username recently. If you changed your username, your old link will no longer work — make sure you are using the new one.

If you are using a custom domain and it is not working, the DNS records may not have finished propagating yet. This can take up to 24 hours, though usually much faster. Check your domain registrar to confirm the DNS records were added correctly. If the link works for you but not for others, try opening it in an incognito or private browser window, or ask someone else to test it — sometimes browser cache can cause false errors.

Frequently Asked Questions

Can I change my Linktree link after I share it?

You can change your username, but this creates a new link and breaks the old one. If you have already shared your original link widely, changing it means updating it everywhere. A custom domain avoids this problem — you can change what your domain points to without changing the domain itself.

Do I need to pay for a Linktree link?

No. Your basic Linktree link (linktree.com/yourname) is free with any Linktree account, including the free plan. Custom domains are typically a paid feature, but the standard Linktree URL costs nothing.

Can multiple people use the same Linktree link?

No. Each Linktree account has one unique link. If you want a separate Linktree for a different purpose or brand, you would need to create a second account with a different username, which gives you a different link.

What happens if someone clicks my Linktree link but I have not added any destinations yet?

They will see your Linktree profile page, which will be mostly empty or show only a welcome message. You should add at least a few links before sharing your Linktree URL widely so visitors have something to click.

Can I see who clicked my Linktree link?

Linktree shows you how many people clicked your link and which destinations they chose, but it does not identify individual people by name or account. You get aggregate statistics, not a list of specific users.