How to Add Social Media Links to Your Wix Website

Where to add social media links in Wix

Wix gives you two main places to put social media links: in your footer (the bottom of every page) or in a dedicated social media section you create yourself. The footer is the easiest route because it's already built into every Wix template, and visitors expect to find social links there. If you want social links in other spots — like next to your contact form or in a sidebar — you'll add them as individual elements on that specific page.

The footer approach works best if you want the same social links showing on every page without having to add them repeatedly. A custom section works better if you want social links only on your homepage, or if you want them styled differently than the footer allows.

Key Takeaways

The footer is the fastest place to add social media links because Wix templates include a footer section on every page by default.
You can add social links by clicking the footer, selecting the social icons element, and entering your actual profile URLs.
Wix will automatically display the correct logo for each platform — you just need to paste the link to your profile.
If you want social links elsewhere on your site, you can add a separate social icons element to any page and position it wherever you want.
Your social links won't work if you paste the wrong URL, so copy directly from your browser's address bar when you're logged into each account.

Adding social media links to your footer

Open your Wix editor and scroll to the very bottom of any page. You'll see a footer section — this is the area that repeats on every page of your site. Click anywhere in the footer to select it, then look for a button or icon labeled "Social Icons" or a plus sign to add elements. If your template doesn't have social icons in the footer yet, click the plus sign and search for "Social Icons" in the element menu.

Once you've added or selected the social icons element, a small panel will appear with a list of social platforms. You'll see Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and others depending on your template. Next to each platform name is a link icon or edit button. Click on the platform you want to add, paste your profile URL into the field that appears, and click save or confirm. Repeat this for each social platform where you have an account.

The key mistake here is pasting the wrong URL. Don't paste your profile name alone — go to each social platform while logged in, copy the full URL from your browser's address bar, and paste that. For Instagram, that's something like instagram.com/yourname. For Facebook, it's facebook.com/yourname or facebook.com/yourpage. For Twitter, it's twitter.com/yourname. Wix will recognize the URL and display the correct logo automatically.

Adding social media links to other pages or sections

If you want social links on your homepage but not in the footer, or if you want them styled differently, you can add a separate social icons element to any page. Open the page where you want the links, click the plus sign to add an element, search for "Social Icons," and drag it to the spot you want. This element works the same way as the footer version — you enter your profile URLs and Wix displays the logos.

You can add social icons to multiple pages this way, but remember that each one is separate. If you change a URL in one place, it won't automatically update everywhere else. For that reason, most people use the footer for consistency and add custom social sections only when they need something different on a specific page.

Styling and positioning your social links

Once your social icons are in place, you can change how they look. Click on the social icons element to select it, then look for a design or style panel on the right side of the editor. You can usually adjust the icon size, the spacing between icons, and the colors. Some templates let you choose between filled icons, outlined icons, or just text links.

To move the social icons around, click and drag the element to a new position on the page. If the icons are in your footer, you can usually align them left, center, or right. If they're on a page you created, you can place them anywhere — just click and drag until they're where you want them.

Testing your social media links before publishing

Before you publish your site, click each social icon to make sure it opens the correct profile. The link should open in a new tab and take you directly to your social media page. If a link doesn't work, go back to the social icons element, click the edit button for that platform, and check the URL you entered. Common problems include typos, missing the full URL, or using a shortened link instead of your actual profile page.

If you've recently changed your social media username, update the URL in Wix too. Old links will either 404 or take visitors to a different account, which looks unprofessional and wastes the traffic you're sending there.

Adding social media links without using the built-in social icons element

If you want more control over how your social links look, you can create them manually instead of using Wix's social icons element. Add a text element or a button element to your page, type the name of the social platform (like "Follow us on Instagram"), then link it to your profile URL. Right-click the text or button, select "Link," paste your profile URL, and choose whether the link opens in a new tab.

This approach takes longer but gives you complete control over the text, colors, and layout. You can also add custom icons from other sources if you want something Wix's built-in element doesn't offer. The downside is that you'll have to update each link individually if your profile URL ever changes.

Frequently Asked Questions

What if I don't see a social icons element in my template?

Click the plus sign to add an element, search for "Social Icons," and add it manually. Every Wix template supports this element even if it doesn't come pre-installed. You can place it in your footer, on a specific page, or anywhere else you want.

Can I add social media links that aren't in Wix's list?

The built-in social icons element includes the major platforms, but if you need a link to something else — like a Discord server or a Patreon page — create a manual link using a text or button element instead. You'll type the platform name and link it to the URL yourself.

Do my social media accounts have to be public for the links to work?

Your accounts don't have to be public, but visitors won't be able to see your content if they're private. The link will still work and take people to your profile page, but they'll see a message saying the account is private unless you follow them back.

Will my social links work if I change my username later?

No. If you change your username on any platform, you'll need to update the URL in Wix too. The old link will either break or take visitors to a different account. Update the URL as soon as you change your username to avoid losing traffic.

Can I track how many people click my social media links from my website?

Wix doesn't track clicks on external social links by default, but you can use URL parameters or a link shortener to track them in your social platform's analytics. Alternatively, check your social media platform's traffic or referral data to see how many visitors came from your website.

This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.