SEO and web analytics are the tools that help you understand how people find your website and what they do once they're there. Whether you run a small business site, a blog, or an online store, these practices show you which pages attract visitors, how long they stay, and where they go next. This category covers the basics of making your site more visible in search results and reading the data that tells you what's working.

The articles here answer practical questions: How do search engines decide which sites to show first? What information can you gather from your website's traffic? How do you know if your content is reaching the right audience? You'll learn what metrics matter, how to spot patterns in visitor behavior, and what changes might bring more of the right people to your site.