You can change your Facebook Business Page name through the Page settings, but Facebook limits how often you can do it

To change your Facebook Business Page name, go to your Page, click Settings in the top menu, then select Page Info from the left sidebar. Find the Page Name field, click Edit, type your new name, and click Save Changes. Facebook will review the change — most go through within a few minutes, though some take up to 24 hours if the name triggers their automated checks.

The catch: you can only change your Page name once every 28 days. If you changed it recently, you'll see a message telling you when you can change it again. This limit exists to prevent people from rapidly switching names to evade enforcement or confuse followers.

Key Takeaways

  • Access the Page Name field through Settings > Page Info, edit it directly, and click Save Changes to submit your new name.
  • Facebook reviews all Page name changes and may take up to 24 hours to approve, though most process within minutes.
  • You can only change your Page name once every 28 days, and Facebook will show you the exact date you can change it again if you've recently made a change.
  • Your new Page name must follow Facebook's naming rules — no excessive symbols, numbers in place of letters, or misleading claims about being official.
  • Changing your Page name does not change your Page URL unless you manually update it separately in the About section.

What happens when Facebook reviews your name change

When you submit a new Page name, Facebook's automated system checks it against their naming policies. Most names pass immediately. If your name contains something that looks like it might violate their rules — for example, claiming to be "Official Facebook Support" when you're not, or using excessive symbols like "★★★ My Business ★★★" — the system flags it for human review.

During review, Facebook checks whether your name is misleading, impersonates someone, or violates their Community Standards. If it passes, you'll see the change take effect. If it doesn't, you'll get a notification explaining why and you can try a different name. The review process usually completes within 24 hours.

Understanding the 28-day waiting period

The 28-day rule prevents Page owners from constantly switching names to confuse followers or evade enforcement action. Once you change your name, you cannot change it again until 28 days have passed from the date of that change. Facebook shows you the exact date you'll be able to change it again if you try to edit before that window closes.

This limit applies to every Page owner equally — there's no way to request an exception or speed it up. If you made a typo or regret the change, you'll have to wait the full 28 days before you can switch back.

How your Page URL works separately from your Page name

Your Page name and your Page URL are two different things. Changing the name does not automatically change the URL. Your URL is what appears in the address bar when someone visits your Page — for example, facebook.com/yourpage. Your Page name is the text that displays at the top of your Page.

To change your Page URL, go to Settings > Page Info and look for the Page Address field. You can customize this once, and Facebook will let you know if the address you want is already taken. After you customize it once, you cannot change it again, so choose carefully. Your old URL will redirect to the new one for a period of time, but links you've shared elsewhere won't automatically update.

What names Facebook will reject

Facebook has specific rules about what you can name a Page. You cannot use a name that impersonates a real person or organization, claims to be "official" when you're not authorized to use that claim, or uses excessive numbers and symbols to look like something it's not. For example, "Official Nike Store" will be rejected if you don't work for Nike, but "Nike Fan Community" will usually pass.

Names that are purely numbers, contain only symbols, or use letters replaced by numbers (like "M1cr0s0ft" instead of "Microsoft") also get rejected. Facebook wants Page names to be readable and honest about what the Page actually is. If your name is rejected, the notification will tell you which rule it violated, and you can submit a different name.

Telling your followers about the name change

When you change your Page name, existing followers see the new name immediately, but they don't get a notification that the change happened. If your Page name is how people recognize you, consider posting an announcement so followers know it's still the same business or creator.

This is especially important if you're changing from a name people search for or share. For example, if you change from "Sarah's Pottery Studio" to "Ceramic Works by Sarah," people who bookmarked the old name or shared links might have trouble finding you. A quick post explaining the change helps people understand that the Page is the same — just with a new name.

Frequently Asked Questions

Can I change my Page name back to what it was before?

Yes, but you have to wait 28 days from your most recent change. If you changed your name today, you can change it back in 28 days. Facebook counts the waiting period from the date of your last change, not from when you want to change it again.

What if Facebook rejects my new Page name?

You'll receive a notification explaining which naming rule your proposed name violated. Read the reason, choose a different name that doesn't break that rule, and submit again. You can try as many times as you want — the 28-day limit only applies after a name change is successfully approved.

Does changing my Page name affect my followers or engagement?

No. Your followers stay on your Page, and your past posts, likes, and comments remain unchanged. The only thing that changes is the name people see at the top of your Page. Your Page ID and analytics history stay the same.

Can I use special characters or emojis in my Page name?

Some special characters are allowed, but excessive use gets rejected. Emojis are generally not allowed in Page names. Stick to letters, numbers, and basic punctuation like hyphens and apostrophes. If you want visual flair, add it to your Page description or cover photo instead.

What if someone else already has the Page name I want?

You cannot use a name that's already taken by another Page. Facebook will tell you the name is unavailable when you try to save it. You'll need to choose a different name or wait to see if that other Page becomes inactive and Facebook removes it — though this is rare.