What you're changing and why it matters

Your Facebook page has a web address — the URL that appears in the browser bar when someone visits your page. By default, Facebook assigns you something like facebook.com/pages/Your-Business-Name/123456789. You can change this to something shorter and easier to remember, like facebook.com/yourname. This shorter version is called a username or custom URL.

Once you change it, the old address stops working. Anyone who bookmarked the old link or shared it will see an error. The new address is permanent — you cannot change it again for at least 14 days, and some pages cannot change it more than once. So choose carefully before you make the switch.

You need to meet a few requirements before Facebook will let you set a custom URL. Your page must be at least 14 days old, have at least 25 followers, and have a profile picture. If your page is brand new or very small, you will have to wait.

Key Takeaways

  • Your page must be at least 14 days old and have at least 25 followers before you can change the web address.
  • The custom URL you choose is permanent for at least 14 days, and you may not be able to change it again after that.
  • Once you change the address, the old link stops working and anyone using it will see an error page.
  • You change the URL from your page's Settings menu, in the section labeled "Page Address" or "Username".

Check that your page meets the requirements

Before you start, verify that your page is old enough and has enough followers. Open your Facebook page and look at the "About" section — you can see when the page was created and how many followers it has. If the page is less than 14 days old or has fewer than 25 followers, you will not see the option to change the URL yet. Wait until both conditions are met.

Your page also needs a profile picture. If you have not uploaded one, do that first. Go to your page's main photo area, click the camera icon, and upload an image. Once the picture is live, you can proceed to change the address.

Navigate to the page settings

On your Facebook page, look for the three horizontal lines (the menu icon) in the top right corner. Click it and select Settings and privacy, then click Settings. You will see a left-side menu with different categories.

In that left menu, find and click Basic information. Scroll down until you see a field labeled Page address, Username, or Custom URL — the exact wording varies depending on your account region and Facebook version. This is where you will enter your new address.

Enter and confirm your new web address

Click in the address field. You will see facebook.com/ already filled in. Type the username you want after that. Facebook will check in real time whether the name is available. If it is taken or contains words Facebook does not allow, you will see a red message saying so. Choose something different if that happens.

Keep the username short, simple, and easy to spell. Avoid numbers and underscores if you can — they make the address harder to say out loud and to remember. Once you have entered a name that is available, click the Save or Confirm button. Facebook will ask you to confirm the change one more time. Click through to finalize it.

What happens after you change the address

The new URL takes effect immediately. The old address no longer works. If someone tries to visit the old link, they will see a message saying the page could not be found. You cannot undo this change for at least 14 days, and after that period, Facebook may not allow you to change it again — the rules vary by page type.

Update any links you have shared elsewhere. If your page address appears on your website, in email signatures, or in social media bios, change those links to the new URL. Tell anyone who has bookmarked or shared the old link that the address has changed. You can post an announcement on your page itself to let followers know about the new address.

Troubleshooting if the option does not appear

If you do not see the "Page address" field in Settings, your page likely does not meet the requirements yet. The most common reason is that the page is less than 14 days old. Check the creation date in the "About" section. If it has been 14 days or more, count your followers — you need at least 25. If you have fewer, focus on growing your audience first.

Another reason the option might be hidden is that your page is a duplicate or has been flagged by Facebook. If you believe your page should be may be able to access but the option still does not appear after waiting 14 days and reaching 25 followers, contact Facebook Support through the Help Center. Describe what you have tried and ask why the custom URL option is not available for your page.

Frequently Asked Questions

Can I change my page address back to the old one?

Not immediately. You must wait at least 14 days before you can change the address again. After that waiting period, Facebook may or may not allow you to change it a second time — the policy depends on your page type. If you need the old address back, you may have to create a new page.

What happens to links people shared with the old address?

They will break. Anyone who clicks a link to the old address will see an error page. If the old address was shared widely, you may lose traffic. This is why it is important to choose your new address carefully before making the change.

Can I use special characters or spaces in my custom URL?

No. Facebook only allows letters, numbers, periods, and underscores. Spaces are not permitted. The address must be between 5 and 50 characters long.

Do I need to change the address if I do not want to?

No. Your page works fine with the default Facebook-assigned address. A custom URL is optional and mainly useful if you want something shorter or more memorable to share with others.

What if the username I want is already taken?

Choose a different one. Facebook will tell you in real time if a name is unavailable. You can try variations — adding a word, a number, or an abbreviation. Once you find an available name you like, you can claim it.