What you need before you start
Facebook monetization on a computer requires you to meet Facebook's Partner Monetization Policies and have an active creator account. You will need a Facebook Page (not a personal profile), at least 10,000 Page followers, 600,000 total minutes viewed on your videos in the last 60 days, and to be at least 18 years old. Your account must also follow Facebook's Community Standards — violations can block you from monetization indefinitely.
Before opening the monetization settings, make sure you have a valid payment method on file. Facebook pays through your Meta Business Account, and you will need either a bank account or payment card registered in your name. If you have not set this up yet, do that first through your account settings — monetization cannot process without it.
Check that your Page is in a country where Facebook monetization is available. The program does not operate everywhere, and availability changes. If you are unsure whether your location is supported, you can find the current list on Facebook's Creator Help Center.
Key Takeaways
- You must have at least 10,000 Page followers, 600,000 minutes viewed in 60 days, and be 18 or older to turn on monetization.
- Monetization settings are found in your Page's Professional Dashboard under the Monetization tab on a computer.
- You will need a valid payment method registered to your Meta Business Account before Facebook can send you earnings.
- Once monetization is on, your videos and content become may be able to access for ads, but not all content will earn money — Facebook's algorithm determines which videos get monetized.
- Earnings appear in your Meta Business Account and are paid monthly once you reach the minimum threshold, which varies by country.
How to turn on monetization in your Page settings
Open Facebook on your computer and go to your Creator Page. In the left menu, click Professional Dashboard. This is different from your regular Page settings — it is the control panel for creators and is only visible if your Page meets the minimum requirements.
In the Professional Dashboard, look for the Monetization tab on the left side. Click it. You will see a list of monetization products available to you — these may include In-Stream Ads (ads that play during your videos), Branded Content, Fan Subscriptions, and others depending on your location and Page type. Each product has its own toggle switch.
Click the toggle next to In-Stream Ads to turn it on. This is the most common monetization method and the one most creators start with. Facebook will ask you to confirm that you own the rights to the content you post — this is important because Facebook will not monetize videos that use copyrighted music, clips, or other protected material without permission.
After you turn on In-Stream Ads, Facebook reviews your Page to make sure it follows the Partner Monetization Policies. This review usually takes a few days. You will see a status message in the Monetization tab telling you whether your Page passed or if there are issues to fix.
Setting up your payment method and account details
Before Facebook can pay you, you need a payment method on file. Go to Settings & Privacy in the top right corner of Facebook, then click Settings. On the left menu, click Personal Information, then Payment Methods.
Click Add Payment Method and choose either a bank account or debit card. If you use a bank account, you will need your routing number and account number. If you use a card, you will need the card number, expiration date, and CVV. Facebook requires the payment method to be in your name — you cannot use someone else's account.
After you add the payment method, Facebook verifies it. This usually takes one to three business days. You will receive a confirmation email when it is complete. Do not remove this payment method once monetization is active — if it expires or is deleted, your earnings will not process.
Some creators also set up a Meta Business Account to manage multiple Pages or to keep business finances separate from personal ones. If you want to do this, go to business.facebook.com, click Create Account, and follow the steps. You can then link your Creator Page to the Business Account and manage payments through there instead.
Understanding what content gets monetized
Turning on monetization does not mean every video you post will earn money. Facebook's system reviews each video and decides whether to place ads in it based on several factors: video length (usually at least 3 minutes for In-Stream Ads), whether the content follows Facebook's Community Standards, and whether the video is original content you have rights to.
Videos that contain copyrighted music, clips from movies or TV shows, or other protected material usually will not be monetized, even if you have permission to post them. Facebook's automated system flags these videos and removes monetization. If you want to use music, use royalty-free music from libraries like Epidemic Sound, Artlist, or YouTube Audio Library instead.
Content that violates Facebook's policies — such as hate speech, misinformation, graphic violence, or sexual content — will not be monetized and can result in your monetization being turned off entirely. Facebook also does not monetize content about sensitive topics like elections, health crises, or conflicts, even if the content itself is factual.
You can see which of your videos are monetized by going to your Professional Dashboard, clicking Content, and looking at each video's monetization status. If a video shows "Not may be able to access," you can click it to see why Facebook did not monetize it.
How earnings are calculated and paid
Facebook pays creators based on the number of ads shown in their videos and how many people watch those ads. The exact amount varies because it depends on viewer location, time of year, and what advertisers are willing to pay. There is no fixed rate per view — a video with 10,000 views might earn $50 or $500 depending on these factors.
Earnings appear in your Meta Business Account under Earnings or Payouts (the exact name depends on your location). You can check your balance at any time by going to your Professional Dashboard and clicking the earnings section. The balance updates daily as new ads are served.
Facebook pays out monthly, usually between the 21st and 28th of each month. However, you must reach a minimum threshold before payment is processed — this threshold varies by country and can be anywhere from $100 to $600. If you do not reach the threshold in a given month, your earnings roll over to the next month.
Payments go to the bank account or card you registered. The payment appears as coming from Meta Platforms, Inc. or a similar Meta entity. If you do not see a payment after the payout date, check that your payment method is still active and has not expired.
Troubleshooting common problems
If the Monetization tab does not appear in your Professional Dashboard, your Page does not meet the minimum requirements yet. You need 10,000 followers and 600,000 minutes viewed in the last 60 days. Check your Page Insights to see your current numbers. If you are close, focus on posting regularly and promoting your videos to reach these thresholds.
If your monetization was turned off after being on, Facebook usually sends a notification explaining why. Common reasons include repeated violations of Community Standards, posting copyrighted content, or a sudden drop in video performance. If you believe the decision was wrong, you can appeal through the Professional Dashboard by clicking the notification and selecting Request Review.
If you turned on monetization but your videos still show "Not may be able to access," check that your videos are at least 3 minutes long and do not contain copyrighted material. Also make sure the video is public, not private or friends-only — Facebook cannot monetize videos with restricted visibility.
If your payment method keeps getting rejected, make sure the name on the card or bank account exactly matches the name on your Facebook account. Even small differences like "John" versus "Jonathan" can cause the payment to fail. You may also need to contact your bank to confirm they allow payments from Meta.
Other monetization options beyond In-Stream Ads
Once In-Stream Ads is active, you may become may be able to access for other ways to earn. Branded Content lets companies pay you to feature their products in your videos. You set your own rate and negotiate directly with brands, or you can join Facebook's Branded Content Marketplace to find brand partnerships. Facebook takes a small cut, but you keep most of the payment.
Fan Subscriptions let your audience pay a monthly fee for exclusive content. You set the price (usually $0.99 to $99.99 per month) and Facebook takes 30 percent. This works best if you have a loyal audience that wants behind-the-scenes content or early access to videos.
Stars are a tipping system where viewers send you Stars during live streams or videos, and you earn money based on how many Stars you receive. Viewers buy Stars with real money, and you convert them to earnings. This is less predictable than ads but can add up if you have engaged viewers.
You do not have to use all of these at once. Most creators start with In-Stream Ads and add other options as their audience grows. Each monetization method has different requirements and works better for different content types.
Frequently Asked Questions
How long does it take for monetization to be approved after I turn it on?
Facebook usually reviews your Page within a few days of you turning on monetization. You will see a status message in the Monetization tab telling you whether you passed or if there are issues. If your Page violates policies, the review can take longer or result in rejection. You can reapply after fixing the violations.
Can I monetize videos I posted before turning on monetization?
Yes, as long as those videos still meet the requirements. Once monetization is on, Facebook reviews your existing videos and adds ads to the ones that are may be able to access. Older videos that contain copyrighted material or violate policies will not be monetized, but original content usually will be.
What happens if I delete a video that was earning money?
Deleting a video stops it from earning money going forward, but you keep the earnings it already generated. Those earnings remain in your account and will be paid out in the next monthly payout. Deleting videos does not affect your monetization status or your ability to earn from other videos.
Can I use Facebook monetization on multiple Pages?
Yes, each Page can have its own monetization as long as it meets the requirements. You manage all of them through your Meta Business Account. Earnings from each Page are tracked separately and paid to the same payment method unless you set up different payment methods for different Pages.
What should I do if my monetization gets turned off?
Facebook sends a notification explaining why. Common reasons are repeated policy violations or a drop in video performance. Review the notification, fix the issues (such as removing copyrighted content or stopping violations), and then request a review through the Professional Dashboard. Approval can take several weeks.