How to locate an influencer storefront on Amazon

If you follow an influencer on Amazon and want to find their storefront again, the fastest way is to search for their name directly in the Amazon search bar at the top of the page. Type the influencer's full name or username, then look for a storefront result — it usually appears near the top with their profile picture and a "Visit Store" button. You can also find it by going to their social media profile (Instagram, TikTok, YouTube) and looking for a link in their bio that says "Shop my Amazon storefront" or similar.

Once you land on their storefront, Amazon saves it to your followed stores list automatically. This means you can return to it anytime without searching again — just look in your account menu under "Your Stores" or "Followed Stores" depending on which Amazon app or website version you use.

Key Takeaways

  • Search the influencer's name in Amazon's search bar to find their storefront, which usually shows up in the top results with a "Visit Store" button.
  • Check the influencer's social media bio (Instagram, TikTok, YouTube) for a direct link to their Amazon storefront.
  • Amazon automatically adds storefronts to your followed list once you visit them, so you do not have to manually save anything.
  • On the Amazon website, go to "Your Account" and look for "Your Stores" or "Followed Stores" to see all storefronts you follow in one place.
  • If you cannot find a storefront by name search, the influencer may not have created one yet, or they may have closed it.

Finding your followed stores in your Amazon account

On the Amazon website, log into your account and click "Account" in the top right corner. Scroll down to find a section labeled "Your Stores," "Followed Stores," or "Shopping Preferences" — the exact name varies depending on your region and when your account was created. Click on it, and you will see a list of every influencer storefront you have visited.

On the Amazon mobile app, tap the menu icon (three horizontal lines) at the bottom right, then go to "Your Account." Look for "Your Stores" or scroll down to find "Followed Stores." The list works the same way as the website version — it shows every storefront you have followed, and you can tap any one to return to it instantly.

Searching by influencer name when you only remember part of it

If you remember the influencer's first name but not their last name, or you know a nickname they go by, try searching for that partial name in Amazon's search bar. Amazon's search will show you results that match what you typed, and storefronts often rank high because they are tagged with the creator's name.

If the search does not return their storefront, try searching for a product you remember them promoting instead. Type in something like "influencer name skincare" or "influencer name home decor" — whatever category they usually feature. Their storefront may appear in the results, or you may find a product they curated that links back to their store.

Checking if an influencer has a storefront at all

Not every social media influencer has created an Amazon storefront. Some creators use other platforms like Shopify, their own website, or affiliate links instead. If you search for someone's name on Amazon and no storefront appears, they likely have not set one up.

The best way to confirm is to check their social media directly. If they have an Amazon storefront, they will usually link to it in their Instagram bio, TikTok profile, or YouTube channel description. If there is no link and a direct Amazon search returns nothing, they do not have one. You can still purchase products they recommend by finding them through their affiliate links or by searching for the product name directly on Amazon.

What to do if a storefront you followed has disappeared

If you previously followed an influencer's storefront and it no longer appears in your "Followed Stores" list, the creator may have closed or deleted it. Amazon does not notify you when a storefront you follow goes down, so you will only notice when you try to visit it.

Check the influencer's social media to see if they have posted about closing their storefront or moving to a different platform. If they have not mentioned it, you can try searching their name again to see if they have created a new storefront under a different name. If nothing comes up, you can still follow them on their social media accounts to stay updated on where they are selling products.

Using Amazon's search filters to narrow down storefront results

When you search for an influencer's name and see multiple results, use Amazon's filters on the left side of the page to narrow things down. Click "Stores" under the category filters to show only storefront results and hide individual products. This removes clutter and makes it easier to spot the actual storefront you are looking for.

You can also refine by price range or product category if you remember what the influencer mainly sells. For example, if you know they curate fashion items, filter by "Clothing, Shoes & Jewelry" to see only their fashion-related products and storefront.

Frequently Asked Questions

Can I see which influencers I follow on Amazon?

Yes. Go to "Your Account," then "Your Stores" or "Followed Stores." This shows every storefront you have visited and followed. You can click any one to return to it or unfollow it if you no longer want to see it in your list.

What happens if I unfollow an influencer's storefront?

Unfollowing removes their storefront from your "Followed Stores" list, but you can still search for them by name and visit anytime. Unfollowing does not affect any purchases you have already made, and the influencer does not receive a notification that you unfollowed them.

Do influencers get notified when I follow their storefront?

No. Amazon does not tell creators when someone follows their storefront. Following is private and only visible to you in your own account. The influencer can see total follower counts in their storefront analytics, but not individual names.

Can I search for storefronts by category instead of by name?

Amazon does not have a dedicated "browse all storefronts" feature, so you have to search by influencer name or find them through their social media links. However, you can browse product categories and sometimes find storefronts that way if a creator's products rank high in that category.

What if the influencer's storefront name is different from their social media username?

Try searching for both the social media username and their real name. If neither works, check their social media bio for the exact storefront name or a direct link. Some creators use business names or branded names for their storefronts that differ from their personal handles.