You can change your Facebook page name from the page settings, and Facebook lets you do this once every 28 days

To change your page name, go to your Facebook page, click the Settings icon (three horizontal lines) at the top right, then select Settings from the menu. On the left side, click General, then find the Page Name field. Click Edit next to your current name, type the new name, and click Save Changes. Facebook will confirm the change immediately.

The 28-day waiting period applies only if you have changed your page name before. If this is your first name change, you can do it right away. After you change the name, Facebook may take a few minutes to update it across all your page sections, including your profile URL and any linked business tools.

Key Takeaways

  • You can change your page name once every 28 days from the General settings section of your page.
  • Facebook updates your page name across all sections within a few minutes, including your profile URL and business tools.
  • If you change your page name, your page URL may stay the same unless you manually edit it in the About section.
  • Changing your page name does not affect your followers, posts, or page history — everything stays attached to your page.

Where to find the page name setting

Open your Facebook page and look for the Settings icon — it looks like three horizontal lines and sits in the top right corner of your page header. Click it and select Settings from the dropdown menu. This takes you to your page settings dashboard.

On the left side of the settings page, you will see a menu with several options. Click General. Scroll down until you see the Page Name field. This field shows your current page name and has an Edit button next to it. Click that button to open the name editor.

Entering and saving your new page name

When you click Edit, a text box appears with your current page name highlighted. Delete the old name and type your new one. Facebook allows up to 255 characters, though shorter names are easier for people to remember and type.

After you type the new name, click Save Changes. Facebook will ask you to confirm that you want to change the name. Click Confirm to finish. Your new page name appears immediately on your page, though it may take a few minutes to update everywhere — in search results, on your followers' feeds, and in any linked business tools like Instagram or Messenger.

Understanding the 28-day rule

Facebook enforces a 28-day waiting period between page name changes. This means once you change your page name, you cannot change it again for 28 days. The timer starts from the moment you save the change, not from when you click Edit.

This rule applies to all page name changes after your first one. If you have never changed your page name before, you can change it immediately without waiting. If you try to change your name before 28 days have passed, Facebook will show you a message telling you when you can change it next.

What happens to your page URL and followers

Your page URL — the web address people use to find your page — may or may not change when you change your page name. If your URL is something like facebook.com/yourpagename, it might stay the same even after you change the display name. To change your URL to match your new page name, you need to edit it separately in the About section of your page settings.

Changing your page name does not affect your followers, posts, photos, or any other content on your page. Everything stays exactly where it is and remains connected to your page. People who follow you will see the new name the next time they visit your page, but they will not lose access to anything.

Reasons Facebook might block a name change

Facebook has rules about what you can name your page. You cannot use names that impersonate someone else, include misleading information, or violate Facebook's community standards. If you try to change your page name to something that breaks these rules, Facebook will reject the change and show you an error message explaining why.

Common reasons for rejection include using another person's name without permission, adding words like "Official" or "Verified" when your page is not actually verified, or using symbols and numbers in ways that look like you are trying to hide the page's real identity. If your name change is rejected, read the error message carefully — it will tell you what rule your new name breaks so you can choose a different one.

Changing your page URL to match your new name

Your page URL is separate from your display name. You can have a page called "Sarah's Bakery" with a URL like facebook.com/sarahsbakery2020. To change the URL to match your new display name, go to your page Settings, click General, and scroll down to find the Page Address (URL) field.

Click Edit next to your current URL and type the new one. Facebook will check whether that URL is available. If someone else already has it, you will need to choose something different. Once you change your URL, the old one stops working, so update any links you have shared elsewhere — on your website, business cards, or other social media profiles.

Frequently Asked Questions

Can I change my page name more than once in 28 days?

No. Facebook limits you to one page name change every 28 days. If you need to change it again, you will have to wait until 28 days have passed since your last change. The only exception is your very first name change, which has no waiting period.

Will my followers be notified when I change my page name?

Facebook does not send a notification to your followers when you change your page name. They will see the new name the next time they visit your page or see it in search results. Some followers may not notice the change at all.

What if I change my page name and then want to change it back?

You can change your page name back to the original, but you still have to wait 28 days between changes. If you changed your name today, you cannot change it again — even back to the original — until 28 days have passed.

Does changing my page name affect my page's search ranking or visibility?

Changing your display name does not directly hurt your search ranking, but changing your page URL can affect how people find you through search. If you change your URL, update any external links pointing to your old URL so people can still find you.

Can I use special characters or emojis in my page name?

Facebook allows some special characters in page names, but not all. Emojis are generally not allowed. Stick to letters, numbers, spaces, and common punctuation like hyphens and apostrophes. If you try to use a character Facebook does not allow, you will see an error message when you try to save.